Scalp intelligence
The SORA Journal
Science
May 12, 2026
Rosemary Oil vs. Minoxidil: What the Research Actually Shows
A 2023 study published in Skinmed found that rosemary oil matched 2% minoxidil for hair count at 6 months, with significantly fewer side effects. Here's what that means for your routine.
Ritual
April 28, 2026
The Japanese Head Spa Protocol: A Step-by-Step Guide
Head spas in Japan are a $2B industry built around a specific three-phase protocol: lymphatic drainage, oil treatment, and heat-assisted massage. We break down every step.
Science
April 10, 2026
Why Scalp Circulation is the Missing Link in Hair Growth
The dermal papilla — the cluster of cells at the base of every hair follicle — is entirely dependent on blood flow for nutrients and oxygen. Mechanical stimulation is the most direct way to improve it.